Beauty with Purpose: Rosaholics’ 2025 Program to Bring Roses to Cancer Patients

In 2025, Rosaholics is launching a heartfelt initiative to deliver fresh roses to cancer patients in hospitals and foundations across the country. This program is more than a gesture—it’s a symbol of love, strength, and hope for those who face one of life’s toughest battles.

Cancer is a journey that touches countless lives, including our own. For the founders of Rosaholics, this mission carries deep personal meaning. The seed for Rosaholics was planted during a time of love, loss, and resilience—when our family’s story became intertwined with the fight against cancer.

In 2018, the founder’s father—the man who inspired the family’s lifelong passion for flowers—passed away after a three-year battle with cancer. During that time, he received treatment at the MD Anderson Cancer Center in Houston, where the family witnessed firsthand the courage of patients, the kindness of doctors and volunteers, and the extraordinary power of community. Those experiences shaped not only our purpose as a family but also the soul of Rosaholics itself.

Even before that, the family had long believed in giving back—offering a small grain of sand to support those in need. Now, that legacy continues through what we know best: flowers. Because a single rose can remind someone they are not alone.

This 2025 program brings together our customers, partners, and team members to share beauty and compassion with patients across hospitals and foundations. Every bouquet sent through Rosaholics this October contributes to making that possible.

A Message from Our Founder

This program comes from a deeply personal place. A few years ago, I lost my father after his brave fight against cancer. Watching him go through that journey made me realize things I’d now like to share.

For a long time, cancer felt like something far away—until it touched our home. Through that experience, I learned that having good health insurance is essential—but even that isn’t always enough. Sometimes, despite the best doctors and treatments, what truly matters is how we live each day: what we eat, how we rest, and the habits we build to prevent illness before it starts.

After losing him, I made a quiet promise to live more consciously, to take care of my family, and to help others do the same. Over the years, we’ve stayed involved in supporting different organizations and foundations that help those in the fight. But this year, I decided to involve Rosaholics—and to use the power of roses to bring smiles to patients’ faces and remind them that they are not alone.

Delivering roses to cancer patients is not just an act of kindness—it’s a tribute. It’s a way of saying we see you, we remember you, and we stand with you. It’s also a reminder that beauty and strength can coexist, even in the hardest moments.

To everyone who has faced cancer, and to all those who continue to fight with courage and grace—you have my admiration, my respect, and my prayers.

–Juan Pablo Torres, Founder of Rosaholics