Our Mission

Our mission is to help people express emotion through premium farm-direct roses. Our luxury roses are cut the moment a new order is received in our system – not a second before – and are delivered straight to the recipient’s address.

We offer a great variety of natural roses, but we also specialize in exotic roses such as our Black Mamba, Blue Lagoon, Dolce Amore, and Purple Stravaganzza (to mention a few).

Additionally, we provide our customers with Long and Extra Long Stemmed Roses (up to 40 inches long) and have a unique selection of assorted bouquets for gifting.

I love to be
part of that story

Juan Pablo Torres

Juan Pablo Torres
CEO

I love to be
part of that story
My passion for cultivating perfect roses started as a kid, helping my father on his flower farm. Now, after 20 years of professional experience, a robust network of the biggest players in the flower industry, and a leadership position as VP of the Ecuadorian Floriculture Association, I am thrilled to be as busy as ever bringing the beauty of premium roses to people around the globe.

Flowers are more than just the perfect gift. There is absolutely no other gift – smartphones, watches, money – that can trigger tears the way that fresh flowers can. The gift of roses is a pure manifestation of emotion, symbolizing love and admiration. Roses carry a sentimental value that transcends anything materialistic.

Juan Pablo Torres
CEO

It never gets old

Jean Carlos Zambrano

Jean Carlos Zambrano
Head of Customer Service

It never gets old
In the flower industry, roses provide an exciting world of their own, with challenges and rewards. Our unique, artisanal techniques unlock a treasure trove of rose types and colors that delight our customers – something we strive for every day.

For 5 years, I’ve found immense joy in helping customers experience the magic of these blooms. It never gets old! Of course, there are challenging moments – like the frenzy of Valentine’s Day and Mother’s Day – when the demand for roses skyrockets.But I see each of these occasions as an opportunity for embracing our model of teamwork to ensure customers are thrilled with every order. From the harvest team to the carriers, each member plays an integral part in bringing this mesmerizing world of roses to life.

Despite the challenges, my passion for roses remains unwavering. My adoration for one particular variety, the yellow rose, holds a special place in my heart. Its radiant golden hue symbolizes the essence of happiness and optimism.

Jean Carlos Zambrano
Head of Customer Service

What started as a hobby is now a full-time passion

Miguel Penafiel

Miguel Penafiel
Head of Logistic & Quality Assurance

What started as a hobby
is now a full-time passion
I truly believe that roses are one of the most amazing examples of beauty that nature has to offer. But roses require a lot of care to express the outstanding quality that our customers deserve.

Immersed in the world of roses from a young age, I traveled through the Andes to our flower farms located deep in the heart of Ecuador. I then began focusing on how to share this magic and deliver the best quality roses to customers at home – near and far. I specialize in facilitating precise logistics services to avoid delays and meet delivery expectations.

What started as a hobby is now a full-time passion! I love creating new tinted roses and bouquets with bright colors that bring out my wildest ideas.

Miguel Penafiel
Head of Logistic & Quality Assurance