Wanting to save the planet is nothing new. After all, environmental awareness has been a hot topic for the past few decades. What is new, however, is the global awareness that has transformed into a serious, tangible commitment to the cause. This positive trend—reducing environmental harm through concrete and immediate action—has been rising quickly in recent years, and its effects can be seen throughout our social fabric, from organizational initiatives, to increased media coverage, and to changing laws that call for better regulation. Communities are starting to take action in thoughtful, meaningful ways in order to make a difference on our global environmental wellbeing.
In January 2019, the "Global Alliance to End Plastic Waste" was created, and new laws banning single-use plastics are going into effect soon. How exactly does this impact Rosaholics? Well, several of our Wholesale and Supermarket clients from Australia, Spain, Holland, and the US have already joined this global trend by asking us not to use plastic sleeves on their products.
This eco-friendly option also reduces the individual waste and labor of each customer receiving a delivery, which allows each person to feel the sense of pride that their individual choices make towards saving the planet. Plus, going sleeveless has been proven to work just fine! We have modified our packing system so that you can go sleeveless, too, while still enjoying the topnotch quality that we are proud to serve in each and every delivery.
We want to be part of this positive change, and as of August 15th, 2019, our farm is going sleeveless! That’s right, we are getting rid of plastic sleeves altogether. You may think that tossing out a single plastic sleeve on a bunch of roses isn’t much of an action towards helping preserve the planet’s health. However, all those sleeves add up, and when we commit to this small change together, we can make a huge difference. We have calculated that the decision to go sleeveless will contribute to our sustainability initiative by immediately reducing the 20+ tons of plastic that our Rosaholics farms use solely on sleeves every year. And for that, we are thrilled!