Freedom: The Reddest Rose — undoubtedly the queen of the red roses.
Red roses are a staple amongst florists and flower enthusiasts, but rose specialists are continually trying to create new varieties that can delight and excite the world. When a farm plants a new rose variety, it comes with a risk. There is always the chance that the market will not receive it well.
The truth is, when this happens with any color of rose other than red, it’s not ideal, but it's not a deal-breaker either. These farms usually make assorted boxes so they can sell those “not so popular” varieties along with other colors. But red roses don’t typically go in those assorted boxes because they are so iconic and symbolic. When the market rejects a red rose, farms might expect to sell the red rose variety for Valentine's Day and that’s it. Sadly, the rest of the time they will probably throw those stems in the dumpster, often taking a big loss on those busted varieties.
Though it's a big risk, developing new and exclusive rose varieties is one of the greatest pursuits that floral experts enjoy, and the spirit of creativity drives them forward in the hope of developing an exceptional flower that steals the hearts of customers around the world.
Everyone knows this famous line in Shakespeare's Romeo and Juliet: "What's in a name? That which we call a rose by any other name would smell as sweet." But in the real world, the truth is that the name of a rose can directly affect how well it appeals to customers. Even if the rose has all the exceptional qualities a person is looking for — lush petals, beautiful color, strong scent, long vase life — the name can still play a role in how a customer feels about it. That's exactly what happened with one of the best-selling red roses, Freedom.
For the past 10 years, Freedom has undoubtedly been the queen of the red roses.
It is the market’s favorite and every farm’s must-have flower, thanks to its perfect red color and reliability in the vase as an arrangement anchor. This hall-of-famer didn’t have an easy start, though. Freedom was first launched in 2005 as “Bloody Mary." During the time that Charlotte, Classy and Red Naomi were very popular, the market showed very little interest for “Bloody Mary.” However, the breeder was so confident about the capabilities of this particular red variety that it was re-launched under a new name: “Freedom.” Not long after, it became an enormous success and changed the red rose world for good — at least for the time being.
Freedom’s journey has been an amazing one, being the queen of red roses for so long. Other popular and beloved varieties include Forever Young, valued for its long vase life, although it’s a little darker in color, and the recent champion Explorer, whose performance, exaggerated head size, and long stems have made it a new contender and a nice addition for many flower farms.
Which Red Rose Will Be the Next Favorite?
Like any industry, trends come and go. So how long is Freedom supposed to last? Which variety is going to replace it as reigning royalty? Many varieties have tried, including Red Paris, Tinto, Sexy Red, and Hallelujah, but none of them seems to compare with the flawless shape and ideal color of Freedom. More than a decade has passed since Freedom was first presented to the public, and everyone in the industry is now wondering if perhaps one of the roses from the 2018 collection could become the new queen of red roses.
All eyes are on Finally, Scarlatta and Cupid: three nice varieties with similar characteristics to Freedom. Will this be the year that a new red rose variety takes the title as the market's new favorite? We'll have to wait and see.
Take a closer look at the 2018 variety collection and vote for your favorite one by sharing this post on social media and commenting your top pick — we’ll let you know if your pick beats Freedom.
Meanwhile, if you feel like experiencing the beauty of these red roses for yourself and enjoying all of the amazing shapes and shades that red varieties have to offer, it's best to check out the all-red bouquet Red Explosion, the only arrangement with all 10 different red varieties together in a single bouquet. Brimming with the unforgettable beauty of 10 unique red rose varieties, Red Explosion is a stunning celebration of this classic flower, and it provides a great way to see them all and pick your favorite.
Red Explosion also makes for an unbelievable gift to send to loved ones. Not only is it a bouquet of red roses, it's a bouquet of MANY different types of red roses! People tend to be touched by the Red Explosion bouquet and it can really bring out the emotions in people, so it's an excellent choice for delivery on special occasions or as your own treat to yourself.